In the initial installment of this saga (which can be read here), I related how I discovered the new publishing phenomenon of POD self-publishing when, by happy accident, I stumbled across the online POD self-publisher Lulu.com, and subsequently "published" a trade paperback of an old ms of mine. I was so impressed by the ease with which one could self-publish a book, and even more impressed by the physical product produced by that process, that I determined right then to investigate the matter more thoroughly to see whether an author — specifically an author of fiction — could overcome the strictly-for-losers stigma attached to self-publishing, and actually make real money by self-publishing his own work. Toward that end, I embarked on an informal research project to attempt to discover just what it is that's required to accomplish both.
The first thing I learned is that if one wants to see one's book for sale in markets other than Lulu's own Marketplace, one has to get one's physical book into the proper shape to meet industry standards, and then get that book entered into the book distribution system so that it's available for purchase by booksellers — both the online and brick & mortar sort — worldwide.
Turns out that latter, which sounds dauntingly formidable, is actually a piece of cake with Lulu. One simply buys one of the two distribution packages offered: Published By You (cost: $50), or Published By Lulu (cost: $100).
With the former, you are the publisher; with the latter, Lulu is the publisher. In both cases you as the author retain all rights to your work, and with each you make the same amount of money from sales of your book. The only significant difference between the two distribution packages is that with the former you must first register yourself as the publisher and apply for an ISBN (International Standard Book Number) for your book, an absolute necessity as nothing can be done with a book in the book marketplace absent its assignment of an ISBN.
Well, that's a royal pain in the ass, and a two- to three-week wait before the ISBN — which you will then own for that one book — is assigned. With the latter distribution package you don't have to do anything, and there's no wait involved. Lulu is the publisher, and the ISBN for your book is assigned instantly but is owned by Lulu as the publisher, not you, which is a mere technicality.
With both distribution packages, once the ISBN is assigned Lulu will then,
1: Place a scannable Bookland-EAN bar code on the back cover of the book.
2: Feed the bibliographic data on the book to the major international bibliographic databases so that the book will be findable by booksellers worldwide.
3: Convert your retail price (which you set yourself) into five currencies (US dollars, British pounds, Australian dollars, Euros, and Canadian dollars) to facilitate global availability and purchasing.
4: Ensure a listing of the book in the catalog of the major US wholesaler which gives access to the book for purchase by all US booksellers including Amazon and Barnes & Noble.
Needless to say, I purchased the Published By Lulu distribution package.
So far, so great.
Now, about getting that book into physical shape to meet industry standards, there are two areas of concern: the book's cover (back, front, and spine), and the book's interior (the "inner matter"). In my case, the cover was a no-brainer as I simply used one of Lulu's standard templates which is guaranteed to meet industry standards (and not so incidentally, in terms of the physical materials used, exceeds them; the perfect-bound Lulu trade (6x9 format) paperback, both cover and interior, is simply gorgeous). I merely customized the cover with the background color (I use no images on my cover), text typefaces, font sizes and font colors of my choice (the text being my own, of course).
The inner matter required no work at all as my original formatting met industry standards. The only iffy part is that I created the required PDF file directly from Word by using Word's own PDF file generator which sounds like it might be something complicated but is another no-brainer as one simply clicks on SAVE AS PDF instead of the normal SAVE which latter saves the file as a regular Word document (. doc or .docx file). The iffy part is that while the resulting PDF file generated in that way is perfectly OK for printing a book for the Lulu Marketplace, Lulu tells us that to meet industry standards (i.e., to comply with the requirements of industry-standard print converters) the PDF file must be "distilled" using the Adobe Distiller which would mean purchasing from Adobe (the inventor of PDF) an almost $400 piece of software for which I've no other use, or uploading my .docx file to Lulu (instead of a PDF file) who will then do the PDF distilling for me.
I'm fairly certain, however, that I won't need that pricey piece of software or need Lulu to do the distilling as Word's PDF file generator generates a PDF file that's in compliance with a PDF standard called PDF/A which is a PDF standard set by the digital printing industry itself. I'll know within two weeks whether I'm right about that or not. (The printer for the book wholesaler — not the same printer Lulu uses for printing books for its own Marketplace which books, as I've already noted, exceed the physical standards of the books printed for the wholesaler — will examine the PDF file to make certain it's OK for their use, and if not report back what needs to be changed.)
Well, I just uploaded my final-proofed inner matter PDF file of that old ms to Lulu (the cover is generated by Lulu themselves), approved all the things that Lulu requires one to approve (a matter of a simple button click, actually), and within seconds got this eMail back from Lulu:
Thank you for approving "A Deed of Dreadful Note" [the book's title].
You have completed your portion of the Published By Lulu process.
Your book information will be sent to Bowker's Books In Print [the publishing industry's "bible" of bibliographic data] and once approved by Bowker, Lulu will upload your title to our distribution network. Should there be any problems with your title in Books In Print, we will contact you. This process is generally completed within 2-3 weeks. You can expect to see your book listed on Amazon and other online retailers within the next 6 to 8 weeks.
Regards,
Lulu Support
Assuming everything goes well with that, then the truly daunting, positively scary, but sine qua non business begins: the promotion of the book.
What's that I hear you saying? How am I going to go about doing that?
Not a clue — yet. Except to give you all a link to the web page I've set up for A Deed of Dreadful Note which provides a general description of the book, permits you to read Chapter 1 complete, and contains the link to A Deed of Dreadful Note's Lulu Marketplace page where you can purchase the trade paperback. A Deed of Dreadful Note's web page can be accessed here.
A Delicious Halloween Scare Of The Literary Sort
[Note: This post has been updated (1) as of 5:16 PM Eastern on 31 Oct. See below.]
There are ghost stories of the Stephen King sort (The Shining, for example) and there are ghost stories of the Poe sort (The Fall of the House of Usher, for example). And then there is The Turn of the Screw, the 1898 Henry James long short story or novella; a ghost story nonpareil and sui generis. Is the young governess narrator (she’s not identified by name) reliable and her chronicle of the demon ghosts, Quint and Miss Jessel, and their evil purpose a record of events real and true? Or is she a love-struck, sexually repressed, flaming neurotic whose narrative requires a Freudian reading in order to even begin to rightly comprehend? Or is she simply a flat-out loony; an early-stage paranoid schizophrenic complete with hallucinations and lunatic delusions whose chilling narrative is the product of a disordered mind (so perfect a portrait of the clinical type does James draw that up until the very last page of the tale I was convinced of this even though I’ve never seen a critique that so much as touches on this possibility as an explanation of the tale)? After more than 100 years, hundreds of articles and theses, and hundreds of thousands of words, the members of the jury are still out on the answers to those questions, and I along with them.
And then there’s the writing itself. James’s prose and his sentence structure are maddeningly 19th-century tortuous and ornamented, and a 21st-century reader has first to mentally prepare himself for that before even beginning to read. Or is it rather that the governess’s prose and sentence structure are such (the narrative is a recitation of her written record)? As TTotS is the only James I’ve ever read, I’m in no position to make any judgment concerning that. (Note: See Update below.)
Its prose style and sentence structure notwithstanding, the text is ordered in such a tight, organic manner that my plan to include here a coherent, stand-alone representative excerpt from that text for those of you who’ve never read this tale was defeated utterly. Taken out of context, no part of the text makes any real impact. The genuinely chilling impact of both the individual events and of the tale itself is rather a product of the cumulative effect of the text of the telling, and it’s perhaps precisely that which makes TTotS the nonpareil and sui generis thing that it is.
If you’re looking for a delicious literary scare this Halloween, put down whatever it is you might be reading, and pick up this paragon of a literary ghost story. You can’t get from the movie (The Innocents) or even from the opera (Britten’s, The Turn of the Screw) based on the tale, brilliant though the latter may be, even a modicum of the sinisterly chilling effect produced by James’s text itself.
Trust me.
Update (5:16 PM Eastern on 31 Oct): How thoroughly stupid of me to write as I did above:
The entire Prologue of TTotS is written by James in propria persona, and the style and sentence structure of that text bears little resemblance to the style and sentence structure of the text of the tale itself which, as the tale has it, was written by the young governess herself. And so the answer to this question was all the while quite literally staring me in the face.
Jeez!
Posted by A.C. Douglas on 30 October 2007 | Permalink