Dead In The Water

And that’s even before actually jumping in. I’m talking about the promotion phase of my POD self-publishing experiment of course. During this period of enforced waiting until the book has made it through the distribution process and shows up (or, rather, is made available to show up) on booksellers’ online lists and on their brick-&-mortar-store bookshelves (about 8-10 weeks from now), I’ve been investigating what’s available to me promotion-wise, and just what needs to be done in order to promote the book after it’s finally made it through that distribution process, and just an investigatory dipping of my toes into those promotional waters has already overwhelmed me by the impossibility of the demands I now see clearly will be made on me if the promotion is to be even marginally successful.

I’d naively imagined that a satisfactory promotion campaign could be waged for very little money and right from my own living room utilizing the Net almost exclusively. While the Net is an important part of promoting a book today, I now see its use is mostly supplementary. The core of any successful promotion, I discovered very quickly, involves two central elements: 1) getting the book reviewed by established reviewers in established venues; and 2) getting one’s ass out of that comfortable chair in front of one’s computer, and onto The Street to Meet 'n Greet and Press The Flesh of both booksellers and the reading public. Both those elements are sine qua non — quite literally — in any successful book promotion today.

The first is, in practical terms, quite literally impossible for a POD self-published title by an unknown author, and the second, for me personally, is a virtual impossibility. Me, go out on The Street again? Me, Meet 'n Greet and Press The Flesh of actual, real-world, real-live humans?

Not in this life.

To begin with, such a situation would prove an embarrassment for everyone concerned as in short order it would be discovered that I, the author of a mystery fiction novel, never read mystery fiction, and in fact know absolutely nothing about the genre beyond what I was forced to learn before writing A Deed of Dreadful Note by reading ten-gazillion best-selling mystery fiction titles, past and present, over a three-month period — the absolutely longest three months I’ve ever spent — in order to get a grasp of the genre “formula(s)” involved. Never in my life have I been exposed to so much utter literary trash. I confess, however, that it served to encourage me to write Deed, and bolstered my confidence in its future commercial success. I mean, if that utter literary trash saw commercial publication, Deed would be a shoe-in.

Uh-huh. Right.

Further, I’m just not a people-person kind of guy. Not my thing, generally speaking, and most especially so when my sole purpose would be to sell people something. I lack entirely the “Salesman Gene”, and cringe physically at the very thought of having to sell anything to anybody. During my younger days I had the infamous (but secretly cherished by me) reputation of not being able to sell a glass of cool water to a thirst-tortured man in the middle of the Sahara.

All too true, I’m afraid.

So, it seems I’m dead in the water even before jumping in, as I've said. Too bad, actually. The experiment’s an excellent idea. Just not with me as the experimenter.