From The New York Times:
Ratings for Katie Couric continued their slide in her fifth week as the anchor of the “CBS Evening News,” according to figures from Nielsen Media Research put out by the networks. In contrast to the 13.6 million people who tuned in to her first broadcast, the day after Labor Day, her program averaged 7.04 million viewers last week, and her audience has declined each week since her debut.
That any broadcast professional in his or her right mind ever thought things would be any different is something simply beyond my powers of imagination.
On The Road To Prohibition
